Mr. Ludo Dufour

Staying Alive is MTV’s global HIV/AIDS awareness campaign, the world’s largest multimedia campaign of its kind. Our Grammy-award winning campaign is in its 10th year and has produced TV programmes including documentaries, concerts, TV films, featuring some of the world's most renowned personalities (Diddy, Alicia Keys, Kanye West, Nelson Mandela, to name just a few…) 
 
All our content is distributed rights free and at no cost to third party broadcasters on air and online. We cover the production, duplication and distribution costs of our shows. Our aim is to make sure that our entertaining and educational programming - financed by the UN (UNICEF/UNAIDS) & major foundations (Gates/Kaiser) - is seen by the largest possible audience around the world.

We are interested in any content related to HIV/AIDS prevention.