Staying Alive

Staying Alive began in 1998 as an Emmy award-winning documentary profiling the lives of six young people from around the world infected with or affected by HIV/AIDS. Growing from the tradition of annual documentaries, Staying Alive is expanding to include a multi-tiered campaign to promote awareness about and prevention of HIV/AIDS in the international youth community. A partnership between MTV Networks International, YouthNet spearheaded by Family Health International, the Kaiser Family Foundation, UNAIDS, UNFPA, SIDA and several other organisations. Staying Alive will inform young people about the virus, promote safe lifestyle choices, provide information about local organizations and mobilize youth to overcome the stigma and discrimination surrounding HIV/AIDS and to fight for an end to the spread of HIV/AIDS. The 2002 campaign includes a televised panel discussion at the International AIDS Conference, major concerts, PSAs, a new Staying Alive documentary (premiering on World AIDS Day) and the launch of a new website.